Clear category navigation
Top-level product categories help shoppers start browsing without having to interpret a complex menu.
ECOMMERCE / WEBSITE CASE STUDY
ASK BETTER WEAR — shopping shaped by intention.
A fashion ecommerce website review focused on brand storytelling, collection discovery and a clean path from inspiration to product browsing.
PROJECT OVERVIEW
Make the brand story and the shopping journey feel like one experience.
The supplied ASK BETTER WEAR homepage uses a restrained header, centered wordmark and large lifestyle campaign image to establish a considered fashion identity. Category navigation keeps Headgear, Apparel, Accessories and Best Sellers easy to find, while utility icons provide familiar routes to search, saved items, account and bag.
The hero combines the message “Wear with intention” with a strong editorial headline and a Learn More action. A moving brand message strip then leads into the best-seller section, connecting brand philosophy with product discovery.
DESIGN OBSERVATIONS
A focused storefront with an editorial point of view.
Campaign-led storytelling
The large lifestyle hero creates a strong first impression and gives the brand philosophy a central role in the storefront.
Familiar shopping tools
Search, wishlist, account and bag icons place common ecommerce actions where returning shoppers expect them.
CUSTOMER JOURNEY
From brand feeling to product choice.
01Discover
Meet the brand through its campaign image and point of view.
02Browse
Choose a category or move toward best sellers.
03Evaluate
Review product imagery, details, sizing and price.
04Purchase
Add the chosen item to the bag and continue checkout.
RECOMMENDED NEXT IMPROVEMENTS
Keep the editorial feel while making shopping easier.
Make the hero action specific
Use a direct, descriptive CTA such as “Explore the collection” when it better communicates where the visitor will go.
Support product decisions
Keep sizing, fit, fabric, shipping and returns information easy to find on product pages.
Optimize the mobile storefront
Check navigation, image crop, campaign text, product cards and cart actions on common mobile screens.
Measure the path to purchase
Track collection clicks, product views, add-to-cart actions and checkout completion to identify where shoppers need help.
Portfolio disclosure: this is a design review based on the supplied screenshot and public website reference. No client relationship, implementation work or sales/conversion results are claimed.
PLANNING AN ECOMMERCE WEBSITE?
Make your digital
storefront work harder.
Autrivon brings strategy, creative thinking and technology together to build clearer digital customer experiences.
Book a strategy call ↗